This policy explains what Acorn Machinery collects when you use acornmachinery.com, why we collect it, who we share it with, and what you can ask us to do about it.
We sell equipment. We do not sell data, and we have never sold or shared personal information for cross-context behavioral advertising.
Last updated: August 2026
Who we are
Acorn Machinery, 250 Wills Way, Piscataway, NJ 08854, USA. Company Registration Number 16540 NY. We are the controller of the personal information described here.
What we collect
Information you give us
- Order details: name, billing address, delivery address, phone number, email address, and the equipment you bought.
- Delivery site details: access notes, gate codes, site contact names and mobile numbers, and any off-load information you send us.
- Business information: company name, resale or tax exemption certificates, and trade references if you apply for invoice terms.
- Correspondence: quote requests, emails, contact form submissions, and notes from phone calls about your order.
- Account details: username and password if you create an account, plus your order history.
Information collected automatically
- IP address, browser type and version, operating system, and device type.
- Pages viewed, time on page, the site you arrived from, and the search terms that brought you here where the search engine passes them.
- Cart contents and session identifiers so your cart survives a page reload.
- Server log data, including request timestamps and error records.
Payment card data
We do not store full card numbers, CVV codes, or bank credentials on our servers. Card data is entered on and handled by our payment processor. We receive a transaction reference, the card brand, the last four digits, and an approval or decline result.
Why we use it
| Purpose | What it involves |
|---|---|
| Fulfilling your order | Taking payment, arranging freight, giving the carrier your delivery address and contact number, issuing invoices and title paperwork |
| Customer service | Answering quote requests, handling returns, processing warranty and freight damage claims |
| Fraud prevention | Verifying identity and billing details on high-value orders, screening suspicious transactions |
| Legal compliance | Sales tax records, accounting records, title and registration documentation, responding to lawful requests |
| Site operation | Keeping the site up, securing it, fixing errors, measuring which pages get used |
| Marketing | Sending offers and stock updates, only where you asked for them |
Cookies and analytics
Cookies are small text files stored by your browser. We use three kinds:
- Strictly necessary. Cart contents, checkout state, login sessions, and security tokens. The store will not work without these and they cannot be switched off from within the site.
- Performance and analytics. Aggregate measurement of page views, traffic sources, and where visitors drop out of checkout. We use this to fix the site, not to profile individuals.
- Preference. Remembering things like a dismissed notice or a recently viewed unit.
Every major browser lets you block or delete cookies in its settings. Blocking strictly necessary cookies will break the cart and checkout. We honor Global Privacy Control signals sent by your browser as an opt-out request where applicable law requires it.
Who we share information with
We share only what a given party needs to do its job, and only for that job.
- Payment processors. Card and bank transaction handling, chargeback and fraud screening.
- Freight carriers and dispatch brokers. Your name, delivery address, phone number, and site access notes, so the driver can reach you and set an appointment.
- Web hosting and security providers. Server infrastructure, backups, caching, and firewall services that necessarily process traffic to the site.
- Email and communications providers. Delivery of order confirmations, shipping notices, and any newsletter you subscribed to.
- Analytics providers. Aggregated site usage measurement.
- Professional advisers. Accountants, auditors, and attorneys, under confidentiality obligations.
- Government and law enforcement. Where we are legally required to respond, or to establish or defend legal claims.
- A buyer of the business. If Acorn Machinery is sold or merged, customer records transfer with it, subject to this policy.
We do not sell personal information, and we do not rent or trade mailing lists.
How long we keep it
| Record type | Retention |
|---|---|
| Order, invoice, and tax records | 7 years, as required for accounting and sales tax purposes |
| Title, VIN, and serial number records | 10 years, for chain-of-ownership and warranty traceability |
| Warranty and claim files | 5 years after the claim closes |
| Customer accounts | Until you close the account, then 90 days before deletion |
| Marketing subscriptions | Until you unsubscribe, plus a suppression record so we do not re-add you |
| Server and security logs | Up to 12 months |
| Quote requests that did not become orders | 24 months |
Security
The site runs over TLS, so data moving between your browser and our server is encrypted. Administrative access is restricted to named staff accounts and protected by strong passwords and multi-factor authentication. Payment pages are handled by PCI-compliant processors. Backups are encrypted at rest.
No system is perfect, and anyone who tells you otherwise is selling something. If we become aware of a breach affecting your personal information, we will notify you and the relevant state authorities within the timeframes the law sets.
Your California privacy rights (CCPA / CPRA)
If you are a California resident, the California Consumer Privacy Act as amended by the California Privacy Rights Act gives you the following rights.
- Right to know. Ask what categories and specific pieces of personal information we collected about you in the preceding 12 months, where we got it, why we collected it, and who we disclosed it to.
- Right to delete. Ask us to delete personal information we hold, subject to the exceptions in the statute. We cannot delete records we are required to keep for tax, title, or warranty purposes.
- Right to correct. Ask us to fix inaccurate personal information.
- Right to opt out of sale or sharing. We do not sell or share personal information for cross-context behavioral advertising, so there is nothing to opt out of. If that ever changes we will update this policy first and provide a clear opt-out link.
- Right to limit use of sensitive personal information. We do not collect sensitive personal information as the CPRA defines it.
- Right against discrimination. Exercising any of these rights will not change your pricing, your delivery, or the service you get from us.
To exercise a right, email sales@acornmachinery.com with the subject line “Privacy Request”, or write to the address below. We verify your identity by matching the details you give us against our order records, and we may ask for one more piece of information before releasing data. We respond within 45 days and will tell you if we need the additional 45 days the statute allows. An authorized agent may act for you with written permission.
Other US state rights
Residents of Virginia, Colorado, Connecticut, Utah, Texas, Oregon, Montana, and other states with comprehensive privacy statutes have comparable rights of access, correction, deletion, portability, and opt-out. We handle all such requests through the same address and on the same timelines. Where a state provides an appeal process for a refused request, you may appeal by replying to our decision email and we will respond in writing within 45 days.
Children’s privacy
This site is for commercial and agricultural equipment buyers. It is not directed at children, and we do not knowingly collect personal information from anyone under 16. If you believe a child has given us information, contact us and we will delete it. Buyers must be at least 18 to place an order.
Links to other sites
Manufacturer specification sheets, financing partners, and carrier tracking pages are run by other companies under their own privacy policies. We are not responsible for what they do with information you give them directly.
Changes to this policy
If we change how we handle personal information we will update this page and change the date at the top. Material changes will also be emailed to account holders.
Contact us about privacy
Acorn Machinery, Privacy Requests
250 Wills Way, Piscataway, NJ 08854, USA
Email: sales@acornmachinery.com
Phone: (712) 356-0109